As the world’s wine producers continue to seek growth in dynamic global markets, Asia has emerged as a powerhouse of opportunity. From luxury wine shops in Tokyo and Seoul to booming retail and e-commerce channels in Bangkok, Mumbai, and Ho Chi Minh City, the region is seeing unprecedented growth in wine appreciation, consumption, and trade.

To help wine brands navigate this promising yet complex landscape, the Asia Wine Ratings (AWR) offers a unique platform designed to evaluate wines not just on taste, but on market suitability and consumer appeal across Asia.

The Submission Deadline: September 18, 2025

The final date to enter your wines into Asia Wine Ratings 2025 is September 18. This deadline is critical if you're looking to:

- Gain visibility with real trade buyers before the holiday and year-end retail buying cycles

- Position your wine for Q4 listings and 2026 distribution opportunities

- Leverage a medal that resonates with both professionals and consumers in Asia

By entering on time, you ensure your wine will be judged by the region’s most influential trade professionals—and gain valuable commercial exposure throughout Asia’s key wine markets.

What Makes Asia Wine Ratings Different?

Unlike traditional competitions, AWR is judged through a lens that mirrors real-life buying behavior in Asia. Wines are assessed based on three core criteria:

1) Quality: Blind-tasted by top sommeliers, importers, and beverage directors

2) Value: Does the wine deliver for its price in local markets?

3) Packaging: Will it stand out and appeal to modern Asian consumers?

This format reflects how decisions are made at the point of purchase—whether it’s a sommelier curating a wine list, a buyer for an online shop, or a distributor exploring new portfolio additions.

Who Will See Your Wine?

Asia Wine Ratings is uniquely positioned to help brands get in front of the right trade audiences, including:

- Independent bottle shops

- Retail supermarket chains

- E-commerce wine platforms

- Importers and distributors

- Hospitality groups and F&B buyers

Winning a medal at AWR helps open doors to listings, partnerships, and conversations that can drive real commercial growth in Asia.

Judging Location, Organizers & Future Vision

The 2025 edition will take place in Hong Kong on October 23, hosted and organized by Beverage Trade Network, a global leader in wine and spirits trade platforms. AWR is not just a competition; it’s a strategic initiative to help global wine brands succeed in Asia.

To expand regional relevance and accessibility, AWR will move across Asia in future editions:

- Bangkok in 2026

- Ho Chi Minh City in 2027

This rotating model brings the competition closer to the buyers, trends, and trade communities shaping Asia’s wine future.

Beyond the Medal: Ongoing Exposure & Trade Support

- Medal winners are promoted year-round through:

- BTN’s regional importer and distributor network

- Press and social media features across trade and consumer channels

- Future export matchmaking programs, connecting top brands with Asian buyers

This means your wine isn’t just judged and forgotten—it becomes part of a trade-focused system designed to build visibility and trust.

Why Enter Now?

- Secure a place in front of Asia’s top buyers

- Strengthen your brand's credibility with medals that matter to the trade

- Align your marketing and sales strategy with Q4 and 2026 planning cycles

- Be part of a growing, regionally embedded competition designed for impact

Key Dates:

Submission Deadline: September 18, 2025
Warehouse Deadline: September 30, 2025
Judging Date: October 23, 2025
Winners Announcement: November 12, 2025

Pricing:

Regular Pricing - $140 per wine (August 1, 2025 onwards)

Final Call: Submit Your Wines Before September 18, 2025

Don’t miss this opportunity to establish your brand across Asia’s most promising markets. Enter Now.

Header Image Source: Canva

Also Read:
Why Asia Wine Ratings Is an Essential Competition for Wine Brands Looking to Succeed in Asia
Watch This: How to Grow Your Wine Brand in Asia
Top Wine & Spirits Publications and Podcasts in Asia You Should Know in 2025