As the global wine industry continues to shift eastward, Asia is no longer an emerging market—it’s a defining one. From the growing sophistication of consumers in Japan, South Korea, and Singapore to the rise of on-trade and e-commerce channels in India, Thailand, and Vietnam, Asia represents one of the most exciting—and complex—opportunities for wine brands.

That’s where the Asia Wine Ratings comes in.

A Competition Built for Market Realities

Unlike traditional wine competitions that focus solely on technical aspects, Asia Wine Ratings evaluates wines the way Asian trade buyers and consumers do—through a unique judging lens that combines:

1) Quality: As tasted blind by top sommeliers, buyers, and importers

2) Value: Is the wine priced right for its market potential in Asia?

3) Packaging: Does it appeal visually to the modern Asian consumer?

This approach mirrors how wines are actually selected on retail shelves, in hotel programs, and in importer portfolios across Asia. Winning a medal here means your wine isn’t just good—it’s market-fit.

Judged by the Gatekeepers of Asia’s Wine Industry

The judging panel at Asia Wine Ratings includes leading importers, distributors, sommeliers, and buyers who directly influence purchasing decisions across the region. Getting your wine in front of these decision-makers provides not just credibility, but potential commercial traction across key Asian markets.

Richard Hemming MW - Singapore Head of Wine, Asia at 67 Pall Mall, Judge at the Asia Wine Ratings 2025.

Designed for Maximum Trade Impact Across Asia

Asia Wine Ratings is specifically positioned to help wine brands gain visibility among independent bottle shops, retail chains, e-commerce platforms, and regional importers and distributors. With each entry evaluated on how well it will perform on the shelf or in a buyer’s portfolio, the competition serves as a powerful validation tool for trade decision-makers seeking reliable, consumer-ready brands.

Hosted by Beverage Trade Network, Expanding Across Asia

The competition is hosted and organized by Beverage Trade Network (BTN)—a global leader in wine and spirits trade shows and competitions. The 2025 edition will take place in Hong Kong on October 23, bringing together the region’s top wine professionals. Looking ahead, Asia Wine Ratings 2026 is set to be hosted in Bangkok, followed by Ho Chi Minh City in 2027, reflecting the competition’s commitment to being closer to the buyers and trends shaping Asia’s wine future.

Build Trust and Visibility Across the Region

With so many new labels entering the market, a medal from a competition based in Asia and judged by its own trade professionals gives your wine instant credibility. Medal winners also benefit from year-round promotion through the BTN’s network across Asia.

Gateway to Importer Matchmaking and Market Expansion

Beyond the award, Asia Wine Ratings connects you to the broader BTN ecosystem, offering opportunities for importer introductions, distributor matchmaking, and visibility at trade events across the region.

Why Enter Asia Wine Ratings?

- Get market-fit validation for Asia

- Be judged by top Asian wine buyers and sommeliers

- Designed to reach retail shops, e-commerce platforms, and trade buyers

- Hosted by Beverage Trade Network in the heart of Asia

- Upcoming editions in Hong Kong (2025), Bangkok (2026), and Ho Chi Minh (2027)

- Gain promotional support and importer connections through BTN

Key Dates:

Submission Deadline: September 18, 2025
Warehouse Deadline: September 30, 2025
Judging Date: October 23, 2025
Winners Announcement: November 12, 2025

Pricing:

Regular Pricing - $140 per wine (August 1, 2025 onwards)

If your brand is looking to break into Asia—or deepen its presence—Asia Wine Ratings is your first strategic step. Enter now and grow your brand in Asia. The submission deadline is September 18, 2025.

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Top Wine & Spirits Publications and Podcasts in Asia You Should Know in 2025
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Watch This: How to Grow Your Wine Brand in Asia