Finna Sze joins Asia Wine Ratings with a valuable perspective from Hong Kong’s wine retail and private-sales market.

As Manager, Wine Retail & Private Sales at Sotheby’s, Finna works within a highly buyer-focused environment, connecting wines with customers and private clients in one of Asia’s important international wine markets.

Her role gives her a direct perspective on the commercial side of wine: how products are presented to customers, what influences purchasing decisions, and the importance of quality, value, positioning and market relevance when wines compete for buyer attention.

For producers looking toward Hong Kong and the wider Asian market, this perspective is particularly valuable. Successful market development requires more than producing a technically strong wine; suppliers also need to understand their target customer, communicate a clear proposition and demonstrate where their wines fit within an increasingly sophisticated and competitive marketplace.

Through her involvement with Asia Wine Ratings, Finna brings the perspective of wine retail and private sales into the judging process, helping evaluate wines not only through the glass but within the broader context of the market and the customers they ultimately need to reach.