If you're looking to grow your wine brand in Asia, Asia Wine Ratings 2025 is your gateway to getting in front of the region’s top buyers, importers, and retail decision-makers. This is more than just a wine competition, it’s a chance to position your product exactly how the Asian trade sees it: as a full-package offering that must deliver on quality, value, and shelf appeal.

Why Enter Asia Wine Ratings?

The judging format mirrors how actual buying decisions are made across Asia’s wine trade — not just technical quality, but whether your wine sells. Judges include experienced retail buyers, importers, and distributors who understand what works on the shelf and in the glass.

1. Quality: Is the wine enjoyable, balanced, and well-made?

2. Value: Is it priced right for what’s in the bottle?

3. Packaging: Will it stand out to a customer at first glance?

This consumer-first approach gives you a commercial edge,  and helps your wine stand out in one of the world’s most competitive and fast-changing markets.

Meet the Judges Who Can Influence Your Sales

This year’s panel features respected voices from Hong Kong, Singapore, Thailand, and beyond including buyers from Michelin-starred restaurants, major retail groups, and regional distributors. Judges like Tom Baxter (Berry Bros. & Rudd), Sara Checchi (Rosewood Hong Kong), Richard Hemming MW (67 Pall Mall Singapore), and Devon Lochhead (DGB Asia) bring unmatched expertise and frontline market knowledge.

These are the decision-makers who know what wines move and why. Winning a medal here means your wine has been validated by people who live and breathe the trade.

What You Get as a Winner:

- Medal stickers that boost in-store appeal

- PR support via Beverage Trade Network platforms

- Featured listing in our “Top Wines in Asia” guide

- Detailed feedback from our panel of trade experts

The Judges Who Matter

Your wine will be evaluated by the people who actually make buying decisions in Asia — from off-trade retailers to major importers and distributors. Their feedback isn’t just helpful — it’s market-relevant. Winning a medal here tells the trade: your wine is ready for this market.

Don't Miss the Early Bird Deadline – June 30, 2025

Get your wines in early and save on entry fees. Whether you're entering the Asian market for the first time or looking to expand your footprint, Asia Wine Ratings is where serious trade buyers discover serious wines.

Also Read:
Meet the Judges of Asia Wine Ratings 2025: Shaping Asia’s Next Best-Selling Wines