Many wine brands approach Asia through pricing strategies, distribution channels, and portfolio expansion. Yet the brands that succeed in the region often begin somewhere else entirely — at the dining table.

This webinar explores how culture, cuisine, and hospitality shape wine success across Asian markets. Instead of focusing first on routes to market, the discussion explains how food pairing influences wine selection, how restaurant programs drive reorders, and how cultural understanding leads to stronger long-term market strategies.

In this session, Aleksandar Draganić, founder of The Grape Nomad and a Singapore-based wine educator and MW program candidate, shares real-world insights from working within Michelin-starred restaurants and global hospitality environments.

The webinar is hosted by Sid Patel, CEO & Founder of Asia Wine & Spirits Ratings.

What You’ll Learn

• Why Asia is not one wine market, but a collection of distinct cultures
• How food pairing drives wine listings and repeat orders in Asian hospitality
• Common mistakes wine brands make when entering Asian markets
• How to choose wine styles that align with Asian cuisines and dining habits
• How to build clearer, more relevant pitches for importers and trade buyers

This session provides a practical framework for building wine brands in Asia by connecting culture, cuisine, and commercial success. If your goal is to succeed in Asian markets by understanding how wine is actually consumed—not just how it is sold—this conversation is the perfect place to start.