Thailand’s wine market doesn’t behave like traditional retail-driven markets—and that’s exactly where most brands get it wrong. In this episode, we break down a practical, execution-first playbook for winning in Thailand’s hospitality-led wine ecosystem, where resorts, hotels, and tourism-driven consumption shape buying decisions.  Joined by industry expert Grant Smith, we explore what it really takes for a winery to enter and succeed in Thailand—from getting your pricing right for 4–5 star hotels, to selecting the right SKUs, building importer relationships, and creating a pitch that actually gets attention. 

If you're a wine producer, exporter, or importer looking to crack the Thai market, this episode gives you a clear, step-by-step framework to approach one of Asia’s most unique and opportunity-rich wine markets.   Whether you’re targeting luxury resorts in Phuket or urban hospitality venues in Bangkok, this conversation will help you avoid costly missteps and improve your chances of long-term success.