In this insightful conversation from the Asia Wine Ratings, Ankita Okate, Chief Growth Officer at Beverage Trade Network, speaks with Richard Hemming MW, Master of Wine and Asia Wine Ratings judge.

With over two decades in the wine industry, Richard shares what truly makes a wine brand stand out, from quality to the power of a compelling story. He explains why your personal journey and brand narrative can be more impactful than terroir or grape variety when building connections in the market.

The discussion also dives into key strategies for entering Asian markets, highlighting the importance of understanding each country’s unique dynamics rather than treating Asia as a single market. Richard emphasizes the value of in-person visits, building relationships, and adapting your approach for different segments, from fine wine to mass market.

You’ll also learn about common mistakes brands make, the importance of logistics and compliance, and how to position your wines effectively across diverse markets like Singapore, Japan, and beyond.