Suda Net Hongsongtham is a seasoned wine professional with a background in hospitality and a strong foundation in wine trade. She currently leads the wine category at Central Food Retail Group (CFG) as Buying Director – Wine, where she oversees product assortment, supplier collaboration, and in-store execution across various retail formats.

With prior roles spanning merchandising, brand management, and customer marketing at Enoteca Thailand and Penfolds, Suda brings a well-rounded understanding of both strategic planning and hands-on execution in the wine and spirits industry. 

Suda holds a Master’s degree from KEDGE Business School in Bordeaux and a diploma from École Hôtelière de Lausanne. She is a certified WSET Diploma holder in Wines and a French Wine Scholar (FWS), fluent in English, French, and Thai.